Casino/Resort Operations & Marketing

To set all of your individual casino efforts up for success, it requires sound operations strategies. We do just that by partnering with you to analyze and set strategies and goals for key areas that include your budget, EBITDA and property operations, with a focus on gaming, hospitality, human resources and supporting amenities.

We strongly believe that having a carefully designed marketing strategy is the foundation of a successful casino operation. Everything you do in marketing should have a clear strategic objective. With that in mind, the ROI team will become an extension of your marketing team. We’ll be working alongside you – researching, consulting, developing short and long term planning goals, and strategizing on how to increase your revenues. | Management Training & Coaching | Learn practical yet revenue-generating skills and best practices as it pertains to all areas of casino marketing management. 1. Advertising 2. Promotions 3. Database Management 4. Players Club Management 5. Digital Media 6. Player Development Programs 7. Management and Strategy

When utilized properly, direct mail and email are two of the most powerful tools in marketing to increase retention and revenue. We’ll work with you on how to best target your most valuable players in the right way at the right time to grow your revenue through effective direct marketing campaigns. We rely on our experiences and knowledge to customize the right direct marketing tools to fit your specific needs. We will help determine what direct mail pieces and digital solutions will best speak to, and create a positive response from, your guests.

Promotions are key to creating excitement on the gaming floor. Working with your team, we'll develop promotions that not only generate buzz on the casino floor, but also support specific objectives. Our team understands how to make a promotion exciting while also increasing your revenue.

Your players club is at the heart of your casino. It’s the main point of contact for your best players and has more to do with how you are perceived by your target audience than any other single aspect of your operation. We’ll help you ensure that you’re getting the most out of your club. We will evaluate and analyze your program and make recommendations based on best practices to take your club to the next level. This could be anything from helping to maximize your technology to a complete redesign.

A well-executed player development team can positively impact revenue through a strategic, proactive approach, in conjunction with building strong player relationships. Our comprehensive approach, which includes program development, training and execution, will prepare your hosts and key marketing staff by providing the knowledge, tools and skills needed to drive strong customer loyalty.