MEET THE TEAM
TODD STRUSZ, Owner & CEO
Todd is recognized as an industry leader and as one of the most innovative thinkers in the casino marketing world. As a former Vice President of Marketing with Grand Casino Hinckley and Mille Lacs, Director of Marketing at Treasure Island and Lake of the Torches casinos, Todd has more than 25 years experience in gaming. Todd’s results-oriented approach to marketing shapes ROI’s reasoned, strategic and data-driven philosophy. An expert in all areas of casino marketing and operations, he specializes in strategic and long-range planning constantly focused on maximizing our client’s performance.
CHRISTINA STRUSZ, Owner & CFO
Christina has over 15 years of experience in management accounting and consulting. She has worked and consulted in the casino industry, marketing and in accounting while earning her bachelor’s degree in Business & Accounting from the University of Phoenix. Christina’s marketing background coupled with her financial expertise, helps her provide creative and strategic solutions while providing consistent and relevant planning tools with accurate financial information.
NIKKI DORAU, Vice President of Casino Marketing
Nikki has more than 20 years of Indian gaming experience, including 12 years at Grand Casino Hinckley in Hinckley, Minn. She has held positions such as Director of Marketing, Director of Database Services and Account Supervisor, among others. Her areas of specialty include database management, player development, Players Club programs, guest services, strategic oversight, budgeting, promotions and communications. Nikki’s focus is anchored on long-term profitability, which is evidenced by the success of her clients.
DIANE RISTAU, Vice President of Learning & Development
Diane has 20 years experience working with Native American enterprises, with a focus on the gaming industry. Her expertise includes comprehensive talent management services that support Tribes in maximizing programs and processes, and overall performance of individuals and teams including human resources, guest service, technical job skills and leadership training resources. Additional areas of specialty include customer and employee focus groups, organizational development, employee on-boarding, recruitment, course development and facilitation, performance measurement and overall employee performance improvement. Diane has been a regular speaker at gaming and leadership conferences, including National Indian Gaming Association’s annual conference. She has a master’s degree in Business Administration.
CARRIE BEAUDETTE, Vice President of Organizational Development
Carrie’s distinguished career has spanned 25+ years, including 17 years experience with Native American entities. She has developed and facilitated comprehensive training and development programs across all areas of casino operations, including a strong focus on creating a strategic player development program. Her specialty is leadership and staff development with an emphasis on direct sales, guest service and marketing. Carrie’s dynamic facilitation style engages participants and ensures they apply what is learned long after training. She has been a regular speaker at gaming and leadership conferences, including National Indian Gaming Association’s annual conference. She has a Bachelor’s Degree in Business Education.
DAVE MCMILLAN, Marketing Strategist
Dave has more than 15 years of casino marketing experience with an emphasis on advertising, media, PR strategy and promotions. Prior to joining the ROI team, Dave was the Advertising Manager and Copywriter at Grand Casino Mille Lacs, a high school English teacher, Media Relations Director for Minor League baseball teams and a newspaper reporter. He earned a Bachelor’s Degree in Journalism and Mass Communication from Iowa State University.
KRISTINE TORKELSON, Marketing Strategist
Kristine’s career started at Grand Casino Hinckley in marketing focused on database marketing including direct mail, promotions and events. She then moved into the agency side with the ROI team as an overall marketing strategist with her areas of specialty being in project management, direct mail, and event and promotion development. Her experience also includes over two years as a direct marketing specialist in the financial services world working for a retirement planning agency specializing in acquisition via direct mail, radio and event channels.